Branding is an important part of all business, because once brand guidelines are established, you can be more accurate and consistent in creating marketing messages, building out a comprehensive customer experience, and align future activities from everything from employer branding and recruitment, to actual product development and design.
Branding can be thought of as the red thread in business; it is more than just the look of your website and your corporate logo! It includes what your company stands for, the types of partners and business practices you align yourself with, and the perception that people will have of your business.
A brand audit may be the kickstart you need to identify what your brand looks like today, the potential pitfalls you may be overlooking, and how you can leverage the look, feel, and values of your company to become a recognizable entity for existing and future customers.
A brand audit conducted by a skilled branding and digital strategist can help you to better formulate what you want your prospects to know about you, how you want to position your company within your industry, and how you can set yourself apart from competitors.
Whether you are an established company or a new and growing business, a brand audit can be the foundation for ensuring that you are clear and consistent across your entire digital and offline presence. Without first understanding what your existing brand looks like, and where you would like it to be in the future, your business has the potential to fall to chaos and inconsistency that can be common in growth phases.
To be in a position in which you are in full control of your brand, first start with a brand audit with a carefully selected branding and digital strategist to take stock of where you are, and what your full potential may be.