To be in a position in which you are in full control of your brand, first start with a brand audit with a carefully selected branding and digital strategist to take stock of where you are, and what your full potential may be.
In the following chapters we will talk about the different aspects of good branding and deliver you hands-on advice for your own branding project. At the bottom of this page you can download your own guideline for your branding project. Let’s dive right in.
When looking to better establish your company’s branding and style, the corporate design can play a major role in determining whether or not you will leave a lasting impression in the eyes of consumers. Corporate design and logos tend to become a recognizable entity for many of the world’s biggest companies, making them very important when going about your branding and digital strategy.
Employer branding is a crucial element for companies who are striving to attract top talent, and build out an organization that is competitive, has a strong culture, and runs efficiently. But in order to do this, companies must position themselves in a way that sends the right message to the right prospects. Employer branding isn’t about only putting your best foot forward; it’s about understanding your corporate culture, public perception, and how you can best articulate your values, codes of ethics, and brand «personality» in a way that is both honest, and appealing.
When executing a digital strategy, it’s also important to think about the opportunities you have for campaigns that can drive visitors to your site, encourage engagement and lead generation, and convert prospects into customers.
Executing an effective digital strategy is actually reliant on many different elements of online branding, inbound marketing, and sales, coming together in intentional harmony. In order to develop a good digital strategy, you must take a practical approach, starting with proper evaluation, research, and an analytical mindset, then thinking creatively. A good digital strategy doesn’t happen by accident, and it can be very easy to get wrong.
When entering a growth phase for your business and wanting to rely more on technology to help you execute your marketing strategy, marketing automation tools may be beneficial in helping you to manage incoming leads as you encourage sales. Marketing automation can allow you to better identify prospects and those who are most likely to become paying customers, so that you can allocate your resources in more effective ways.
In order to evaluate the effectiveness of your branding, marketing, digital strategies, and campaigns, you’ll need to capture and analyze the right data.