Brand Audits

To be in a position in which you are in full control of your brand, first start with a brand audit with a carefully selected branding and digital strategist to take stock of where you are, and what your full potential may be.

What is a brand audit and who needs it?

A brand audit may be the kickstart you need to identify what your brand looks like today, the potential pitfalls you may be overlooking, and how you can leverage the look, feel, and values of your company to become a recognizable entity for existing and future customers.

Whether you are an established company or a new and growing business, a brand audit can be the foundation for ensuring that you are clear and consistent across your entire digital and offline presence. Without first understanding what your existing brand looks like, and where you would like it to be in the future, your business has the potential to fall to chaos and inconsistency that can be common in growth phases.

To be in a position in which you are in full control of your brand, first start with a brand audit with a carefully selected branding and digital strategist to take stock of where you are, and what your full potential may be.

Why do we need brand audits?

For established companies, going through rebranding can often feel like a daunting task. But while it’s not always necessary to completely overhaul your entire company, it can be important to get a refresh from time to time. Companies who are adaptable to changing trends and consumer needs, are the ones who will survive for the long term.

But even if you are leading a new company that is losing itself in the growth phase, everyone should start with a brand audit. A brand audit will identify and take stock of what brand elements already exist, and how they can either be utilized and improved upon, or discarded.

A brand audit will also help you to evaluate where the priorities are for your organization. Perhaps you already have a great workplace culture and your employees love your company, but you haven’t found a good way of expressing this to the outside world. Or maybe your organization feels disjointed because of mixed brand messaging coming from multiple sources within your company. A brand audit can seek to see where there are existing issues, and also where to get started for developing an effective brand strategy moving forward.

A brand audit conducted by a skilled branding and digital strategist also lays the foundation to better formulate what you want your prospects to know about you, how you want to position your company within your industry, and how you can set yourself apart from competitors.

How to do brand audits?

When you look at your brand there are different steps in an audit.

First step is to look at your brand positioning in comparison with your competition. Is your brand still differentiated enough vs competition?

Second step is to look at your Social Media presence and the one from your competition.

Third step is to SEO analyse your site vs that of your key competitors and possible reverse engineer your SEO. Below a quick SEO audit widget you can use as a first indication. Do not hesitate to contact us for more support.