Analysis of the competitive environment, brand design features and overall digital brand potential of website and social media activities.
Laying out clear priorities built on budget.
Discuss the number of workshops, deliverables and fix dates with client
Create brand purpose, USP, brand values, and family brand architecture.
This document contains the DNA of the brand: brand purpose, values, vision, a clear definition of all buyer personas, the customer journeys and the brand USP.
This part of the brand repositioning is the most important one. It is here were the words are transformed into pictures, shapes and colors. Depending on your needs our team can revise the logo, modernize the brand color scheme and slightly or completely revamp the communication concept.
Depending on the type of communication concept we go into production via a shooting or with stock visuals which are usually manipulated with special effects.
In order to enable a flexible use of all brand assets we regularly upload all new assets onto a brand cloud where all external and internal stakeholders can access the new logo versions, color codes and key visuals.
New or revised Logo
Creating a story
Adapt the color schemes
team members, product visuals, key visuals, office
Logo, visuals, icons, colors, infographics
Once the brand exercise is accomplished in these first two steps, the last step is the creation and implementation of the digital strategy.
Develop on page and off page SEO strategy.
Develop social media channel plan
Focus on customer-centric content and conversion services
Website, Social media channel creation, content production
The digital strategy requires usually not more than four weeks. In this time we run several workshops in which we discuss the SEO strategy, content strategy including social media channel strategy, and key priorities on website based on structural diagrams and taking into account customer journey considerations already crystallised in step 1.
The content production for the website texts and the social media content is kicked off as soon as the channel plan and content strategy is approved.