Social Media for Häagen Dazs

Situation: Häagen Dazs Switzerland wanted to create an online community in line with their roadshow event across Switzerland.

Solution: We created a online campaign concept "Pöp up On Tour" (Swiss German interpretation of the word "pop-up") and implemented it with an influencer program across the German and French part of Switzerland. The stories were built around the Häagen Dazs Moments Campaign and various Road Show Events.

Result: With over 700 followers and engagements rates close to 20% in just 4 months we managed to build up a solid online community for Häagen Dazs on Instagram and Facebook.

FB Pop_up_tour_desktop

Brand Purpose and Branding Lernwolke - mirabilo

Problem: The team around this fascinating start-up reinventing the approach to learning was looking for their brand strategy and a professional approach to making the brand purpose come alive.

Solution: We created together the Golden Circle for the "Lernwolke/mirabilo" Team and worked out brand values, content strategy including SEO. 

Result: Mirabilo will drive children's curiosity to develop their talents at their own pace.

Please note workshop was conducted by Christina Fürst in the office space of BEE Inbound AG, ZH, Switzerland.

Branding & Content Strategy for a health clinic

Challenge: Marc Possover was seeking to position his field of excellence online - for potential patients, doctors, and the general public.

Solution: We created the brand positioning via the "Golden Circle" approach and created the communication concept and creative brief for the photographer. Based on the new brand positioning and brand design we developed the new content strategy and social media plan. 

Result: Integrated branding & online (website and social media) presence.

Marc Possover new branding on website
SEO Analysis for IFTEST AG

SEO Analysis

In order to check the brand visibility we conducted a thorough analysis of the brand content, their existing keyword strategy, and current SERP results. We brought the results in context by checking the parameters on the four top competitors. IFTest AG was able to gain a clear picture about their digital potential. Immediate improvements on technical SEO for website performance, on page SEO and conversions were implemented in a matter of 3-4 weeks.

Brand Audit for Esprit Chocolat

We had the honor to do a brand audit for Esprit Chocolat. In a comprehensive exercise starting with the analysis of the website content, spanning across all the social media channels and finalizing with check of conversion services we laid the groundwork for a variety of digital branding optimizations.

Brand Audit for Esprit Chocolat

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