INTEGRATING YOUR BRAND POSITIONING WITH THE RIGHT DIGITAL STRATEGY
Many companies can unlock their full business potential with the access to strategic marketing resources at reasonable cost. Their employees can benefit from an increased motivation once the strategic direction of the company is clear.
You have an excellent product or service and you are not quite sure how to build/rebuild your brand in the digital world and make it visible online.
You would like to turn your marketing organization into a digital powerhouse and hit your KPIs. And get more learning loops in place.
You want to hire people with the right competences, who share a similar value set, and who thrive in the culture and challenges your organization and brand can offer them.
You would like to collaborate with experts that bridge your technological solution to become relevant to your stakeholders and give you a clear set of requirements when considering technological change.
We offer you hands-on strategic brand
development, operational marketing, human
resource support, and digital training
We are driven by discovering your brand's essence in order to offer meaningful moments to your team and your clients.
We push the limits of your business performance by getting the right combination of tools and skills in place for you.
At BE Strategic, we build digital brands.
We look at the status quo of your brand and check the 360° perspective on your digital potential, including a view of the market.More
Not quite sure who that audience is you would like to address? No worries - we got your back! In a half-day workshop you will get complete clarity on your brand relevant buyer personas.More
We define together the key pillars of your brand positioning: Brand purpose, Brand Vision, Brand Mission, USP, Brand Values, and positioning matrix.More
Is the customer journey really dead? No, of course, it is not - and we will develop each step of your customer's journey together with you and make sure all options of customers jumping back and forth between their journey are ultimately covered.More
Ready to be found for the right topics and keywords that your audience is looking for? We show you how to get visible with the keywords that fit to your brand identity and to the search behavior of your buyer personas.More
In order to make sure all your content is created and distributed in a coherent way we develop a workbook for you that contains the planning to roll-out your content regularly and on topic.More
We will be able to recommend the right toolset once your strategy is set.
We only recommend tools that will ultimately save you money because they make your marketing organization more effective.
We get you started with the right set of KPI's so that you know what to measure.
Depending on your strategy and budget you might want to consider marketing automation as a way forward. There are many different marketing automation tools. We will recommend the one that best fits your brand's individual situation.
There is not a one-shot solution on KPIs. We will propose a tailor-made reporting for you that will update automatically.