Many companies can unlock their full business potential with the access to strategic marketing resources at reasonable cost. Their employees can benefit from an increased motivation once the strategic direction of the company is clear.
Is this your challenge?
Integrating your brand positioning with the right digital strategy.
The CEO perspective
You have an excellent product or service and you are not quite sure how to build/rebuild your brand in the digital world and make it visible online.
The CMO perspective
You would like to turn your marketing organization into a digital powerhouse and hit your KPIs. And get more learning loops in place.
The HR perspective
You want to hire people with the right competences, who share a similar value set, and who thrive in the culture and challenges your organization and brand can offer them.
THE CIO perspective
You would like to collaborate with experts that bridge your technological solution to become relevant to your stakeholders and give you a clear set of requirements when considering technological change.
It makes sense to invest time into the creation of a great brand, people development, and into the conception and implementation of a digital strategy because ultimately it will fuel sales and build brand value.
Mission & Vision
We are driven by discovering your brand’s essence in order to offer meaningful moments to your team and your clients.
We push the limits of your business performance by getting the right combination of tools and skills in place for you.
At BE Strategic, we build digital brands.
Depending on your challenge our services consist of different modules
Brand Audit Workshops
We look at the status quo of your brand and check the 360° perspective on your digital potential, including a view of the market.
Buyer Persona Workshop
Not quite sure who that audience is you would like to address? No worries – we got your back! In a half-day workshop you will get complete clarity on your brand relevant buyer personas.
How does my brand purpose become visible online?
Brand Positioning Workshop
We define together the key pillars of your brand positioning: Brand purpose, Brand Vision, Brand Mission, USP, Brand Values, and positioning matrix.
Customer Journeys Ahoi
Is the customer journey really dead? No, of course, it is not – and we will develop each step of your customer’s journey together with you and make sure all options of customers jumping back and forth between their journey are ultimately covered.
Content Strategy /
Social Media Channels
In order to make sure all your content is created and distributed in a coherent way we develop a workbook for you that contains the planning to roll-out your content regularly and on topic.
KPIs (Key Performance Indicators) and tools
We will be able to recommend the right toolset once your strategy is set.
We only recommend tools that will ultimately save you money because they make your marketing organization more effective.
We get you started with the right set of KPIs so that you know what to measure.
Depending on your strategy and budget you might want to consider marketing automation as a way forward. There are many different marketing automation tools. We will recommend the one that best fits your brand’s individual situation.
There is not a one-shot solution on KPIs. We will propose a tailor-made reporting for you that will update automatically.
“I had the pleasure to work with Christina while she supported us in building our online presence. She guided us through the whole process from building the vision/mission to the first blog post. Without her, we would not have been able to launch a state of the art web presence with a most advanced online-marketing infrastructure. I am looking forward to continuing our business partnership.”MICHAEL COLLASIUSManaging Partner, HSE AG
“Christina created a solid success story on Social Media: With over 700 followers and engagements rates close to 20% in just 4 months she managed to build up a solid online community for Häagen Dazs on Instagram and Facebook with an enticing Influencer Program and stories around the Häagen Dazs Moments Campaign and various Road Show Events. I can only recommend Christina to other clients looking for strategic development and implementation of digital plans.”FESAL FETAJIConaxess Trade (Distributor Häagen Dazs Switzerland)
“Christina Fürst was our contact for the realization of an important event at our prestigious resort in Montecarlo. Excellent interpersonal skills, always attentive to details and follow-up in order to achieve the final result: success.”FRANCESCO ROSANOPromotions & Sales Manager, Casinos Montecarlo SBM
“Christina Fürst has developed the WHY, HOW & WHAT for our company in several workshops. I am enthusiastic about her great commitment and her constructive inputs. She guided us through the workshops with high professionalism and humor. In addition, the result – the positioning of the learning cloud – was achieved with ease despite great challenges. I recommend Christina to every organization that is looking for its brand positioning and who wants to reach its goal with a high degree of creativity and analysis, fun and professionalism.”TOBIAS MEYERManaging Partner, former Lernwolke GmbH, new Mirabilo